Next week, Patricia hits the road to present new and improved “Will the Future Like You” workshops. First stop: Kansas City, where she will address marketing leaders from U.S. Farm Co-operatives. The workshop combines hard-hitting research and hands-on sessions that sprout new growth and support cultural transformation, now and into the future. If you’re interested in a workshop for your organization contact:

We’re excited about working with engaged and committed farmers. A combination of increased environmental awareness and vocational education opportunities means Millennials are jumping in to the agricultural economy, and they’re bringing the ideals of their generation with them. Look no further than the video below—which has almost 14 million views on YouTube—to see a fun intersection between farm culture and pop culture.