Today, I’m at the University of Minnesota giving a talk about cultural change and how it will effect libraries. The incomparable George Needham is also here speaking about information derived from the OCLC Perceptions Report. Not only is this audience absorbent, they are posing great questions.
Some data points from George’s talk:
-20% of Americans have felt adverse employment impact;
-The impact has been felt most by younger workers;
-86% of the negatively effected were shedding consumer behaviors that were once core lifestyle choices-entertainment, eating out, buying books and;
-81% of the economically effected have library cards to save money.
People are re-discovering libraries to save money and are more willing to trade time to save money.