What makes for good content? Well, people love stories. Wait, people love narrative. Not every narrative is a story with a beginning, middle and end. GenYs favor narrative that’s emotionally intense. But using content authentically takes heart and insight. The heart thing is up to you. Insight, we got.
If you want to understand more about how Millennials grab onto content and make it part of their lives, I have a freebie for you. It’s based on my interviews with world brand managers at Google, Red Bull, Ford Motor and more. They’ve spent thousands of $$$ cracking the code. Learn their secrets by cracking open the chapter on content from the new eBook.
Want more tips on how to engage Millennials? Download this:Tipping the Culture.