What’s Your Favorite Color?

Photo by Sarah and Mike …probably

What’s your favorite color? Bet I can guess. Okay, I’ve got inside wisdom on the matter. Dulux Paints conducted a survey and found that 42 percent of males and 30 percent of females have the same favorite color.

It’s blue.

Sky, water…the world is filled with woozy blue things that enthrall us.

The reason I ask is that I need to choose paint for the house I recently purchased. So far, Glass Slipper from Benjamin Moore is my favorite. Kind of blue-ish.

This got me thinking…If the color blue is so popular, why is it used so infrequently in marketing?