What Creative Marketers Can Learn From Jack White

Summertime is loaded with distractions. The clever Maria Popova shared this interview with Jack White about how to discipline your muse to prevent it from straying. Even when inspiration flags, White unorthodox approach forces his muse to obey him. The little tricks and habits he shares in the video may amuse you. But let’s face it, Jack White delivers the goods.

No matter how tech-heavy the discipline of marketing gets, there must always be room for inspiration. No compelling point of difference, no inventive design, no persuasive positioning has ever been born purely of data.

Here’s to summer, and staying focused long enough to spark your genius.