Viral Video: Racist Field Trip

If you haven’t seen the “Kendall on Sharecropping Field Trip” video yet, take a look. I watched it crest one million shares over the holidays. With my obsession for pattern recognition, I also watched how it generated conversation on Facebook. The video offers a one-two punch we find in the most viral of videos—make me laugh and make me think.

Sharing is micro action, requiring little commitment to the content. But the conversation reveals a sense of fairness and solidarity around social values that signals a deeper commitment to the content and its theme.

In honor of Martin Luther King Day, I share this highly viral video. It will make you laugh. And it will shock you. 

NB: video contains profanity.