Trend Watch: Unplugging from too much technology

Photo by nige_mar

My radar is up, way up, for this “unplugging” trend. Last week, I accidentally silenced the ringer on my cell phone. I could see it light up when calls came in, but somehow, the visual cue was less arresting than the ring tone.

I’m telling you, it was blissful.

Here’s what I noticed about myself:

-I was able to stay focused for longer periods.

-I missed a few calls and the world did not end, I just got back to people.

-Rather than anticipating contact (“He/she should’ve called by now!”) I could group up communications during planned periods, thus improving my efficiency.

I see that JWT also spotted the unplugging trend. They’re dubbing it “de-tech-ing” which is a bit of a tongue-twister, but no less apt.

More about what marketing trends they’re seeing.