Top Ten Most Authentic American Brands

Authenticity is a big deal in consumer culture. The more virtual our lives get, the more real we want the basics to be. It’s part of what’s driving the street food revolution, among other trends. So where do the big brands fit in? Why not ask a group of Chief Marketing Officers. A recent survey of the Marketing Executives Networking Group (MENG) resulted in this list:

  • Apple
  • Campbell’s Soup
  • Caterpillar
  • Coca-Cola
  • Harley-Davidson
  • Jim Beam
  • Levi Strauss
  • Maker’s Mark
  • Patagonia
  • Pepsi