The Future of Market Research

For me, giving a keynote allows me to interact with two things I hold dear—people and ideas. When our work involves the things we love, it can give us that feeling of rapture that transcends everyday life. It’s a phenomenon Csíkszentmihályi called FLOW.

Next month, I’ll address the Qualitative Research Consultants Association. To get ready, I sat down with qualitative research master Liz Van Patten to talk about the future market of research. Our chat got me thinking about Kurzweil’s singularity.

The more data produced, the more we’ll need super-smart machines to make sense of it. I’ve been fascinated by artificial intelligence since Google began consuming the volumes of the world’s best libraries. I think Kurzweil is on to something, although I see a different set of opportunities spinning off AI. I’ll be discussing those at the upcoming QRCA Symposium.

QRCA is a tribe that shares my lifelong love affair with learning by discovery. Research is one the best parts of my job. I’m ecstatic at the prospect of being among them for an afternoon.