The Dark Secrets of a Best Seller

The more I learn about publishing, the more entrenched it seems. This week, maverick marketer Seth Godin takes on the New York Times bestseller mythology. Last month, author of Freakonomics, Steven Leavitt revealed the dubious math behind Amazon rankings.
My fantasy system would be led by librarians who order books,observe patron behavior all day long and explain options to readers–but they have no vested interest in sales. What power do librarians have? Well, there are more libraries in America than McDonald’s stores. These knowledgable, non-partisan, neutral fonts of information are an untapped national resource for people who love books. It’s time, in fact overdue, for an American Library “Most Requested” list.