Susan G. Komen’s Global Expansion

Cause-marketing powerhouse, Susan G. Komen for the Cure is launching an unprecedented global expansion of its franchise in 10 countries. Komen for the Cure will export its know-how with training modules that capture the methodology and best practices that led the organization to becoming the world’s largest and most successful breast cancer advocacy group. The modules include: Community Assessment, Volunteer and Organization Development, Awareness & Education, Fundraising/Sponsorship and Advocacy. Amazing considering back in 1982, when the organization was launched, few people in sponsorship marketing thought companies would affiliate with a “taboo” topic like breast cancer. Today, 21 companies support the organization to the tune of no less than $1M each. Times change, thankfully.