Surprising moments at SXSW Interactive 2012

Photo by kk+

I’m still digging out from 9 days on the road, five of which were spent in Austin, TX for SXSW Interactive. I’ll be recapping all this week.

Let me start with these:

Did she just say that?
Lisa Ling from the daytime talk show The View always seems so perfect to me. So I was pleasantly surprised when she gave a revealing look at how social media has changed her self-concept. “Will they re-tweet me? What do they think of me? The more I share, the more insecure I feel about myself.” The poised Ling even dropped the f-bomb for emphasis!

Beep, beep…
The app Highlight was everywhere. During a packed panel on the State of Social, a quick show of smartphones proved that most people in the audience were using the handy app Highlight, which lights up your phone when you are in proximity to someone else with the app, displaying their profile.

What it Costs to Be Morgan Spurlock
People idealize creatives like Morgan Spurlock. But nervous silence fell over the audience when Spurlock admitted to racking up $250,000 in credit card debt ramping up to his documentary Super Size Me. He was there to talk about a new partnership with Hulu, as the rerun repository seeks to create original content.

Unique Gen-Y giveaway: A session with a notable mentor.
The University of Southern California’s School of Cinematic Arts uses mentorship sessions with alumni to motivate students in its interactive program for first-year students.