Subway Tokenism: May the Force Be With You-Lightsaber Handrails

Photo from Digital Trends

Public experiences are a great way to use the culture as a medium. I love this clever promotion in Japan subways that turn hand rails into lightsabers. Hands down it’s a big win in the “surprise and delight” category. It’s both cool and clever enough to deliver online buzz, as well. (Hey, I’m blogging about it.)

The idea is the brainchild of the marketing department at 20th Century Fox Home Entertainment Japan, which is promoting the recently released Blu-ray DVD box set of Star Wars: The Complete Saga that went on sale in Japan on September 16.

More information at Digital Trends.