Sponsorship Monday: Holiday Experiences Can Defrost Budgets

Worried about what 2009 holds for your sponsorship budget? It’s not too late to cultivate for next year. Look around. Got any holiday events for which you can invite prospects? People these days make entertainment choices at the last minute, so your offer won’t seem a bit out of place.

During the holidays, it’s all about human connections and shared experiences. Get on the phone or roll up to your keyboard and get in touch to say, “We just discovered we have extra tickets for …and thought you might enjoy being my guest.” Keep in mind that sponsorship’s business model is rooted in reciprocity.
photo courtesy of TWL Loughlin