Sponsors Spooked by the Economy Look for New Media Value

On October 26, Patricia Martin posted this…
Unless you live under a rock, you know the economy has frozen many marketing budgets. Most sponsorship marketers, as my colleague Kim Skildum-Reid aptly notes, have their assets locked into long-term contracts with traditional partners. This leaves scant resources to consider new relationships.

So where’s the white space? Which sponsors are breaking through with new deals? We interviewed 10 brand managers who are pioneering and winning. They are investing to reach young creatives. They told us they’re looking for platforms that deliver live experiences mashed up with social media. For more insights, check out our FREE report.