Sponsors Begin Spring Planning Cycle

Spring is planning season for many sponsorship marketers. I recently led a roundtable of CMOs who make sponsorship decisions. Here’s a list of features they’ll be looking for:

1. Partners who help them transfer goodwill from your brand to theirs

2. Ability to target with precision and proof they’ve hit their mark

3. Consumer-trusted content and experiences that make their brands relevant

4. Opportunities to integrate, innovate and tweak new technologies, especially social networking platforms

I’ve said it before, I’ll say it again. There are partners out there. It’s a matter of persistence and having the right stuff. I have some tools and tips for you in the latest newsletter that’ll help you with both. Check it out, it’s free.