Ogilvy has joined the ranks of service firms sponsoring the world they want to see. Their latest innovation is Ogilvy Earth, an international sustainability marketing company. The new unit of the PR giant recently hatched the Hopenhagen Campaign. The goal is to brand the cultural movement around climate change beginning with the upcoming United Nations climate change conference COP15.
Hopenhagen gives Ogilvy Earth a thought leadership position. And it’s a fabulous B2B business development tool. For example, Freya Williams, the co-founder of Ogilvy Earth has been out on the lecture circuit talking up the campaign and giving media interviews. The initiative illustrates how competitive advantage increasingly favors those who contribute to positively changing the the culture.