It’s hard to imagine that some people may still be wary of social media as an outreach vehicle, but it’s true, and for good reason. Let’s be honest, social media is confusing and time consuming. That’s why some folks have waded in ever so cautiously. Am I describing you? Or someone you know? If you need a gentle push to get rolling in the right direction, check out this chapter in the new Ebook, Tipping the Culture. It’s a brass tacks set of questions that are foundational to increasing traffic using social media to woo Millennials. Take the quiz and see where you stand.