Smart Social Brands Keep it Real with Instagram

The best people I know are real. Never phony. Oh, they may strut and turn up the volume at times. But mainly, they’re reliably natural in the way they communicate. You can believe in them. 

In the same way, better brands know that keeping it real earns trust when it comes to social media. Now there’s evidence. Our colleagues at Laundry Service have been tracking the use of Instagram in campaigns. The results are impressive:
— Using regular photos, they saw a 2.35% click-through rate. 
— With Instagram-style shots, click throughs increased to as high as 8%.
— When tying ad performance to sales, conversion rates increased by 25%.

    Method: The data was drawn from over 100 million impressions, spanning campaigns from more than 15 advertisers.