Singapore Companies Sponsor More Art and Culture

In Singapore, food-related companies have replaced banks as the country’s top arts sponsors. According the the National Arts Council in Singapore, arts groups have been turning to non-traditional supporters of the arts. Food companies such as curry puff chain Old Chang Kee, retail organizations and hotels are connecting with cultural consumers to enhance the brand experience and appeal to the ‘sensualist’ side of these consumers. Arts sponsorship in Singapore hit a new high last year, reaching a total of $37.4 million from 291 sponsors, up from $33.5 million from 265 contributors in 2006.