Saying Thanks: The Movie

Thanking people is always a good idea. But thanking sponsors has gotten pretty routine. So much so, that it becomes a meaningless soup of logos and names. How can you really make it worthwhile for everyone–audience, sponsors, media? Recently, the Association of Independent Commercial Producers decided to tackle that challenge by producing a film noir trailer to thank the sponsors of its 2008 showcase in Chicago. The show spotlights commercial production and awards excellence in both conventional commercial advertising and new media. With a modest budget and just six weeks to produce something unusual, Foundation Production attacked the challenge of integrating the logos with fierce creativity. The result should inspire you.