Return of the Robot Women in Ads

The robot women have returned. They are showing up in beer and vodka ads. Robot women have come and gone in pop culture, and their appearance on the scene usually signals something deeper afoot. In the 1940’s and 1950’s it seemed like another expression of industrialism. Man-made life, but ideal life. As I looked at the green skinned mechanical woman peering down at me in the beer aisle the other day, it made me wonder why she’s back, this man-made woman? What’s her appeal?
Image from the film Metropolis