Research: Professors With Personal Tweets Get High Credibility Marks

Kirsten A. Johnson is a communications professor and among the digerati. She wrestled with whether her personal posts on Twitter, Facebook, and other social-networking Web sites make her less credible in the eyes of her students.

An experiment with 120 students at Elizabethtown College proved that professors with personal Twitter streams appear to be more credible than those who stick to business. Often considered the bastion of deliberate adoption, higher education may be experiencing a culture shift if social media mavens like Ms. Johnson become commonplace.

Does anyone have insight? Are professors like Ms. Johnson the exception or the norm on campuses?

Ben Wieder at the Chronicle of Higher Education reports the details.