Philips has a new website that is bang-on RenGen. The site encourages people to do their part to diminish global warming with one simple act: changing to flourescent lightbulbs. So what? The ideal that individuals can turn the tides of major problems by doing what they can, taking back control one transaction at a time, is very RenGen. Notice the woman. She’s not a Vogue model or a Hollowood celebrity. She’s your neighbor or your yoga instructor at the YMCA. Imperfectly authentic. The site is smart, clean and inspiring.