I’m in Tampa today talking to the Meeting Planners International about the Trends in Sponsorship Marketing among the RenGen. These times call for an unusual courage to brave new paths. I’m honored that these event coordinators are seeking insights from my research to shape their plans. In fact, I wonder if we can even call it planning anymore. It’s more about planning your next set of experiments.
The willingness to strive despite the sense that we are stumbling in the darkness will give birth to the next iteration of any sector. I welcome the exchange among these masters of the consumer experience. They create the events that make life meaningful: festivals, fairs, parades, celebrations. Think back. When was the last time you attended some event that rocked your soul? What was it? Why did it strike a chord?