I have begun scouting innovative projects that help entire industries collaborate to make a difference. The criteria is that the projects cost very little, but make a big impact. My current favorite is Creative Pitch. It was started up in 2005 by Brainforest, a creative agency in Chicago, to encourage local design and advertising firms to turn unneeded materials into much-needed art supplies for elementary students. Creative Pitch helps turn what normally would be trash into valuable art supplies for thousands of children. It’s been very successful. It makes a meaningful impact. And it solves more than one problem by focusing on a single, simple solution. Very RenGen.
Photo: jfliesh at Flickr