As I write this, I am sitting in my Herman Miller chair. I adore it. My only beef is that it enables my work-aholism. I can write for hours on end sitting in this chair.
Recently, I came across Herman Miller’s social responsibility agenda. By infusing its culture with its social values, the brand radiates good vibes–from the inside out.
Creating a high-performance culture in these times takes compassion and commitment.
This Herman Miller recruitment video demonstrates both – and it’s a great example of how a compassion brand radiates its values from the inside out to create a ripple effect with its message. This wins hearts and minds. Plus, it’s clever. But not clever-clever. All in all, it gives us a reason to believe.
Check it out: