Rapportive: How Useful Are You to Other People

Do you know how useful you are to other people? It’s not something we tend to think about. Now, there’s a Gmail app called Rapportive to remind us. Every time someone sends you an email, you’re automatically provided with a few basic facts about that person. It includes links to their profiles on various social media sites.

Depending on your perspective, it’s either an amazing or terrifying prospect. Free plug-ins like Rapportive take our “always on” collective consciousness to a new level. It also reminds us that a personal brand is something worth cultivating carefully. Especially if others will have our mini-vitae served up every time they get an email from us. It begs the question: “Is this person really useful to know?”

Hint: Their answer will be based on how generously you promote others, how interesting you are, and how you make other people feel.