Profiting From The Idea Economy

Last Friday, the deadline closed for entries into the National Endowment for the Arts logo contest. The controversial call-for-entries raised important issues for the creative economy, the biggest question being the value of creative work.

We live in a time of unprecedented creative output. Much of it is facilitated by the Internet and mobile technologies. Take Facebook, for instance. A vast digital canvas for creative expression, Facebook now has a population equal to the fourth largest country in the world.

Recently, Pepsi’s bold “Refresh Project” shattered marketing records when it offered grants from its charitable coffers to young leaders for their altruistic community-building projects. AdAge magazine hailed it as a “pivotal test case for other brands.” This suggests the seeding of a marketing trend. For more see my post at Huffington.