One to Watch: Our Video of the Week

Why is Google Causing Trouble for Glass?

Cultural strategist Douglas Holt recently asked a good question: Why Do Brands Cause Trouble? He answers in this important essay. Every marketer should read it, if you haven’t already. 

The gist is that the post-modern consumer finds resistance through consumerism appealing. It’s a way of filtering out some of the noise to let in what seems more authentic. 

Brand resistance is not only being accounted for, but incorporated into consumer culture itself. To wit, this Google Glasshole video. It’s a clever example of a stealth tactic that makes an idea brand more human.