On My Nightstand: The Four Steps to the Epiphany

The next big thing in marketing will not be a new social media tool. It’ll be a new kind of talent: the marketing-minded engineer. That “epiphany” descended upon me via Andrew Chen. His blog post about VPs of Growth Hacking led me to pick up The Four Steps to the Epiphany: Successful Strategies for Products that Win by Steve Blank. An entrepreneur, business strategist, and retired marketing executive in Silicon Valley, Blank has 32 years experience hacking out ways to make things that people will love and want to share. The book offers useful insights from a seasoned marketing-minded geek–in other words, the original VP of Growth Hacking.