New Research Proves Cleanliness is Next to Godliness

What does virtue smell like? According to new research by a professor at Northwestern’s Kellogg School of Business, it might smell something like oranges.

As part of the new research project, half the rooms were sprayed with a clean scent. The other half were not sprayed with anything.

Northwestern professor Adam Galinsky says those little squirts, and the scent they left behind, made a big difference in how people in his study behaved. Full story