Meshing Gears–Fashion and Manufacturing Mash Up

John Winzeler did it again. Refusing to let the gloomy outlook for American manufacturing dim his vision, the gear maker unveiled another collaboration with the School of the Art Institute last week. This time it was right on the shop floor. Winzeler Gear sponsored a design competition for fashion students. The challenge was to incorporate Winzeler Gear parts into the design. I attended the opening. The entries ranged from quirky (dress with the automated flimstrip through the middle) to elegant, but all of them were inspired. Plenty of young spunky things attended and mingled amidst the machinery. It was a remarkable mashup. Have a look and judge for yourself.

Bronze Medal–Film-strip Dress, Summer Romero and Kaitlyn Aylward designers

John Winzeler, CEO, Winzeler Gear

Winzeler Gear is a case study in my latest book.