To write Tipping the Culture, I interviewed social media gurus at big brands such as Red Bull, Ford Fiesta, Google and more. Ever since, I’ve been fascinated to watch mega brands wade into the social web.
People underestimate what it takes to deftly wield social media as an expression of brand personality when you are a giant. Thanks to Scott Monty, head of Social Media at Ford Motor, here’s a cool infographic about which brands are rockin’ it lately with social and why. (Disclosure: Unisys is on the list and we were retained during the launch of its LocalLife community-helper portal.)