Wyoming libraries launched a brilliant marketing campaign this fall. It fuses iconography with pop culture and renders the library brand fun, funny, and relevant. Since OCLC released its Perceptions Study on what library users think of libraries, “books are the brand,” has become the mantra among people in libraryland. Wyoming’s clever campaign builds on that research. The campaign is being chatted about on business blogs, most especially marketing blogs. So, now it’s sticky and has crossover. Look for more discussion from the business community about well-executed marketing campaigns from educational and cultural organizations. For the RenGen, it’s hip to be smart.