In a tight job market, ad agency Crispin Porter + Bogusky took a creative spin to leverage its talent. It put 40 of its interns up for auction on eBay. On May 27 the bidding closed. All of the money goes to the interns themselves to augment their wages. Bidding started at $1. The winning bid topped out at $17,655.00.
The lucky buyer receives a creative presentation from the intern, consisting of strategies, concepts and recommended brand positionings, but not finished ads or production materials. Crispin gets credit for being clever—it’s strong suit. And interns get a little extra cash. Good