|Photo by Take A Hike Arizona|
I’m in Scottsdale, Arizona today. I’m giving a talk to corporate sustainability leaders. This summit represents an array of major brands in packaged goods and retail. It’s a summit I’m proud to be presenting at. My talk is about reaching younger audiences with a digital culture.
Surprisingly, sustainability is not a slam dunk in big business. In any business. But this confab is here to turn that around.
As I gaze out at the desert from my balcony, I wonder if corporate social responsibility needs rebranding. To Millennials it sounds like school: boring. To fat cats it sounds like taxes.
The sunset is gorgeous over the desert. I marvel at the contrast. Dark and light.