I Recently Met With My Publisher…

I recently met with my publisher. She lamented the state of her industry. Sales are flat. Innovation dawns at a snail’s pace. So naturally, my curiosity was peaked by the latest from Glen Cummings and Adam Michaels. From June 26 – 29 “X” (the Xhibition) will combine gallery exhibition with a book launch and a music project. It proves the point that a great way to revive a brand, idea, category–whatever–is to fuse it with something else. “X” documents the trajectory of the x symbol within (and without) underground music culture.” It is the first step of an ongoing project, building upon the varied meanings and form of the x in a range of media. As a clever participation device, “Attendees are encouraged to contribute materials to future iterations of the project.” Very RenGen. In New York? Check it out at W/—- Gallery, 141 Division Street in New York.

Hat tip to Steven Heller.