Flash mobs may be eclipsing parades in the remix culture. They’re becoming more popular because they deliver a human connection. Face-to-face, hand-to-hand interactions offer what online communities can’t.
It was a pleasure to chat about the flash mob trend with Gloria Goodale at the Christian Science Monitor. Flash mobs may be less spontaneous and more choreographed, but they still surprise and delight onlookers.
Surprise is a key ingredient for communicating in the digital culture, especially for younger audiences–download Tipping the Culture for more on how to use the element of surprise.
And if you want to know more about what’s underneath live community expressions like flash mobs check out Gloria Goodale’s useful article.