How YouTube Helps You Seed Excitement at Pre-Launch

Check out this energetic take on 100 years of East London fashion. It zips by in just 100 seconds. If video is all about virality, it’s already an epidemic. It earned a whopping half million views within a few days. And, it’s a great way to pre-launch with some message you want people to share.

The video is being used to promote a new shopping center in the heart of London’s fashion district. It’s a great example of the role we’re seeing video playing in the digital culture. It’s all about generating excitement and anticipation. It borrows from its movie trailer ancestors in this way.

Note there is no heavy call-to-action. That comes later, when your campaign is at the starting gate. After you’ve got the audience liking the cut of your jib.

Hat tip to Simply Zesty.