How to Talk About Abstract Things in Concrete Ways

I collect metaphors and similes. I find them powerful communicators because they help the listener or reader form a mental picture, penetrating the imagination. My latest find was in GQ Magazine. (I read it mainly because I don’t understand men very well.) This one’s from Alan Richman’s guide to ordering wine:

“The sommerlier pours. You sip. You hesitate. Good move. Never say yes to a wine until you’re sure it’s sound. Try it a second time. A third, minutes later, if you still have doubts. Like sex on a first date, you’ll regret it if you’re not sure.”

Next time you have a presentation to give or proposal to write, dig deep for some metaphors. You’ll own the room.