More and more, social media is being treated like adventure island. Bad idea. Penetrating the culture with your message means mixing it up. More seasoned marketers know that social media delivers best when treated as an essential part of the integrated marketing mix. This slide presentation delivered by Econsultancy’s Jake Hird at Agillic’s social media seminar addresses how to tackle the integration of social media into wider marketing and business practices. We found it useful and hope you will, too.