Future of the American Farm—Workshop in Kansas

Last week, I led a workshop for marketers from farm co-operatives. The topic: Will the Future Like You? We talked about farming’s transition in an age when over 70% of new farmers don’t hail from farm families, and how the changing food culture will effect crop demand. Incredible group–lots of ideas and open debate. 

Modern farming is driven by many things: politics, money,new media, and even philosophy. Through facilitated discussions and exercises, teams developed hands-on messaging strategies to guide their communications more effectively, now and in the future.

The presentation is below: