|Cardholder Pride, by the Multnomah County Library|
It thrills me to see libraries flex their marketing muscles. Check out this terrific promotion from the Multnomah County Library celebrating National Library Week. It engages users by asking them to flash their library cards with pride.
Is it just me, or does being a library-card holder makes you a certain kind of person? I once dumped a guy because he didn’t have a library card.
Here’s to Multnomah for encouraging their community with this very cool “if you’ve got it, flaunt-it” library card campaign.
What about you? Got a library card?