Flares: August 17

Buckets of insight this week, especially some recent research. Here’s what we found noteworthy:

Will the Future Like You?
Millennial expert Carol Phillips gives us something new to chew on: Why Flavors and Freshness Drive Millennial Tastes.

Brandmakers
Chris Risdon over at Adaptive Path is such a bright guy, and truly an expert on path-to-adoption modeling. I met him out in Austin at SXSW Interactive last year. I’ve followed his work ever since. If the customer journey is important to your brand, then you’ll find his user experience map helpful.

Digital Culture
The State of Mobility Among Americans
New research from Pew Research Center’s Internet and American Life Project reveals how many people have mobile devices and how they use the devices—for accessing all kinds of content, using apps and social media and for specialized searches for politics, news, and for health information. There’s also a glimpse at broader attitudes about what people like about mobile connectivity and what they find challenging.