A few weeks ago, I got a request from the professional organization I belong to asking if I’d like to become one of their official bloggers. I was thrilled. But I was also buried in so many content demands I nearly declined. Instead, I took a deep breath and assessed the situation.
There is so much content out there. Who needs more blog commentary, really? I’m already blogging in lots of places.
So if I blog for MENG (Marketing Executives Networking Group) what can I add to the conversation that will truly be helpful to other marketing executives?
This post contains my answer. In the months to come I hope to share intimate, honest stories about what it really takes to position, package and pitch something new. Something bold and original, where the failure rate can be high.
I’m delighted that I said “Yes!” to this opportunity. I hope you find value in my debut post.
And if you have a minute, I’d love to hear your thoughts.