Last week, I was in Columbia, South Carolina and I came across this re-branded gas station. Leaping out to get this snap, I wondered if it was a re-election tactic of the Obama camp.
Nope. Turns out to be the brainchild of a business owner looking to create a point of difference for his brand. It worked. I did a little digging and I can tell you–he’s driven a lot more earned media and customer loyalty than the lower priced El Cheapo brand on the opposite corner.