In the digital environment, every word counts. Twitter has seen to that. So if you are preparing marketing copy, carefully chosen key words may not catapult you over the clutter.
A few months ago, we started paying close attention to which words tend to engage people online. Because we believe that consumers are word-weary when it comes to hard-sell promotional terms, we were interested to see that positive terms and phrases have more pull.
Overall, words that convey compassion and positivity trump words that trigger anxiety. So, by all means keep your keywords front and center as you compose. But consider this list, too.
Overall, words that convey compassion and positivity trump words that trigger anxiety. So, by all means keep your keywords front and center as you compose. But consider this list, too.
Words That Sell
Here are the 21 words that sell:
1. You/ Your customer’s name
2. Money
3. Proven
4. Health
5. Easy
6. Guarantee
7. Discovery
8. Love
9. New
10. Save
11. Safety
12. Money
13. Right
14. Results
15. Truth
16. Comfortable
17. Proud
18. Fun
19. Celebrate
20. Happy
21. Value
Words That Deter Customers
Improving your word choices to convert customers, is only the first step. Next, consider nixing words that create distance between you and your prospects.
Here are the words that deter customers:
1. Deal
2. Cost
3. Pay
4. Contract
5. Sign
6. Commit
7. Worry
8. Loss
9. Lose
10. Hurt
11. Buy
12. Death
13. Sell
14. Sold
16. Price
17. Decision
18. Fail
19. Difficult
20. Obligation
21. Liable