Culture and Commerce: Zappos, Francesca’s Sow Spirit

My latest post on the power of micro-cultures as it appeared in the Huffington Post …

Amazon is acquiring Zappos. On the face of it, the deal should work. Similarities abound. Both companies are online retailers–one sells books, CDs, and devices, the other shoes. Both CEOs are visionary and respected. It should be a happy union save one striking difference: Zappos‘ legendary culture. In a recent Advertising Age magazine poll, 60 percent believed the merger put Zappos‘ innovative marketing culture at risk.

Jobs and opportunity are shifting away from giant corporations, often defined by their rigid cultures. Today, the action is ….more