Creating Customer Loyalty in a Digital Culture

It’s no surprise that exceptional service can generate customers for life, but there are a few pretty amazing statistics in this infographic from Zendesk.

48% of respondents reported that their first interaction with a brand is the time to win their loyalty, and 78% reported that they express their loyalty by spreading the word. In a world in which these communications – both from brands to consumers and from consumer to consumer – are increasingly digital, brandmakers looking to make an impression should be focused on their brand personality online.

Brands that make their social media presence personal and shareable can make that first impression meaningful and ensure that their customers are creating the buzz for them.